Read more at Variety.com

— by Rebecca Davis: Universal Music Group’s Vietnam division on Thursday launched Def Jam Vietnam, a new local label focused on Vietnamese hip-hop and rap to ride the genre’s growing footprint in the region. 

It is the sixth local Def Jam label set up under the umbrella of Def Jam Southeast Asia, itself established last September, following prior launches in Malaysia, Singapore, Thailand, the Philippines and Indonesia…

Image courtesy of Universal Music Group