In the country where mukbang was invented, YouTuber Yammoo is pushing the genre — The Verge

Read more at The Verge

— by Dami Lee: If the point of mukbang is to provide viewers with the secondhand satisfaction of watching someone else eat delicious food, then the ASMR mukbang videos of South Korean YouTuber Yammoo satisfy a craving you didn’t even know you had. Toward the stranger spectrum of the “food” she’s eaten: stones (made of chocolate) or light bulbs (made of candy). The video where she eats balls of air pollution (made of cotton candy) is a perfect example of how the creator is pushing the decade-old mukbang genre into its next evolution…

Image courtesy of Yammoo

July 22, 2019

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