Articles

Why the Coolest Shops in Tokyo Want to Stay Secret — Vogue

Read more at Vogue

— by Ashley Clarke: Kabukicho: Tokyo’s red-light district, soaked in neon and populated by pay-by-the-hour love hotels, Yakuza-owned hostess bars, and countless vending machines depositing cans of Boss coffee to weary salarymen. Who would imagine that one of the city’s most influential boutiques might exist anywhere nearby? And yet, there it is: The Four-Eyed, squirreled down an unassuming alleyway filled with those aforementioned hotels. “I wanted it to be a bit hidden when I opened it,” says Keisuke Fujita, the happy-go-lucky shopkeeper and street style photographer who opened the store in late 2016. “I want people to feel special when they come to The Four-Eyed, like they’ve discovered something. It’s like treasure hunting.” …

July 16, 2019

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