Read more at Bloomberg
— by Mei Futonaka: Shiseido Co. is making it easier for customers to benefit from — and pay for — perfect skin.
For 10,000 yen ($92) a month, customers will be able to access the Japanese cosmetics maker’s skincare subscription service, called Optune. Using a smartphone app that analyzes skin and a dispenser with five serum cartridges, Shiseido says it can deliver the most appropriate skincare formula for women…
Image courtesy of Tomohiro Ohsumi/Bloomberg
July 1, 2019