Articles

Shiseido’s Beauty App Promises Perfect Skin – at $92 a Month — Bloomberg

Read more at Bloomberg

— by Mei Futonaka: Shiseido Co. is making it easier for customers to benefit from — and pay for — perfect skin.

For 10,000 yen ($92) a month, customers will be able to access the Japanese cosmetics maker’s skincare subscription service, called Optune. Using a smartphone app that analyzes skin and a dispenser with five serum cartridges, Shiseido says it can deliver the most appropriate skincare formula for women…

Image courtesy of Tomohiro Ohsumi/Bloomberg

July 1, 2019

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