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— by Max Grobe: Following a first look at its latest sneaker last week, Chinese sportswear label Li-Ning showed its new collection at Paris Fashion Week Men’s.
SS20 marks a 30-year anniversary for the brand who has grown from a domestic favorite in China to become an internationally recognized sportswear label. This was celebrated with a collection that builds on Chinese pride with an athletic ping pong themed collection. The sense of sportsmanship and national pride seem particularly fitting for the brand as it echoes founder Mr Li-Ning’s past as a former Olympic gymnast…
Image courtesy of Highsnobiety/Edward Chiu
June 24, 2019