Shiseido plays with travellers’ senses with ‘breathing’ trees at Jewel — Marketing Interactive

Read more at Marketing Interactive

— by Rezwana Manjur: Shiseido Travel Retail has introduced a rather different beauty experience with the “S E N S E” art installation at Jewel Changi Airport in Singapore.

The art installation is found at the Shiseidi Forest Valley’s West Trail, and is a collaboration between Shoseido and teamLab, a Tokyo-based interdisciplinary art collective.  “A dynamic harmony of logic and feeling, the material and spiritual, S E N S E is the result of diverse minds coming together, uniting scientists, researchers, composers and artists to create an experience of scent to create calm; an experience of sound to create peace; an experience of sight to create serenity; an experience of touch to create harmony,” said Shiseido in a press statement…

Image courtesy of Shiseido/teamLab/Jewel Changi Airport

May 16, 2019 — 09:17


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