The Coolest, Cutest And Strangest Reiwa Products You Can Buy In Japan Now — Savvy Tokyo

Read more at Savvy Tokyo

— by Lucy Dayman: May 2019 saw Japan welcome a new Emperor, a new era, and a whole bunch of new products you didn’t know you needed — until now.

It’s a new month, new era for Japan and a whole new retail craze the nation (and us, too!) just can’t get enough of. Since the beginning of this month, we’ve embraced the Reiwa Era wholeheartedly, hoping that it will be as peaceful, beautiful and harmonious as its name suggests — the first kanji character, “rei” (令), has meanings of “good” and “beautiful,” as well as “order,” while the second, “wa” 和, has definitions that include “harmony,” “peace” and “Japanese style.” …


May 6, 2019


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