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— by Amirul Shazzani: The eighth Nike store in Singapore, which opened last week, is also the largest one in Southeast Asia.
Nike has made its biggest move in Singapore. As if that’s not exciting enough, the brand has sweetened the experience by embracing Singapore’s culture and incorporating it into the design of its duplex unit – one of the key retail spaces in Jewel Changi Airport. For those who have visited the store, the hyperlocal twist in the store design is hard to miss – especially the giant Peranakan tile-inspired “Just Do It” slogan between the first and second levels of the store. But who is behind these designs? Meet Singaporean artist, Sam Lo, also known as SKL0, as she talks about her experience collaborating with a prolific brand like Nike, her future plans, and her favorite sneakers of all time…
Image courtesy of Straatosphere
April 25, 2019