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Muji designs beyond the home to build on minimalist success — Business Insider Singapore

Read more at Business Insider Singapore

— by Jessica Lin: How many raved about brandless brands do you know of? There’s probably just one.

Arguably the most successful brandless brand in modern retail, Japan’s Muji (or Ryohin Keikaku) sells simple and plain products that bear no logos, yet are unique enough to be recognised all across the world…

Image courtesy of Muji

April 18, 2019

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