by Baek Byung-yeul

The rising influence of Korea’s cultural content such as K-pop and e-Sports has quickly become a driving force to expand Instagram’s global reach, said the CEO of the photo and video-sharing social network service, Monday.

“K-pop is not just a local phenomenon but a world phenomenon,” Instagram CEO Adam Mosseri said during a press conference in Facebook Korea’s headquarters in southern Seoul…

Reblogged from The Korea Times

Image courtesy of Instagram Korea