by Teresa Lam

Following up to the initial announcement made back in August that Chanel would be launching its first-ever men’s makeup line, BOY DE CHANEL, we now get our first look at the inaugural collection’s premier campaign. Starring Korean star Lee Dong-Wook, the actor is announced as the face of the campaign and embodies the ethos of the collection: a person liberated from restrictions with a state of mind that celebrates fluidity and an art of living

Reblogged from Hypebae

Image courtesy Chanel