Can Luxury Brands Tap Into China’s ‘Virtual Avatar’ Fever? – Jing Daily

by Ruonan Zheng
Virtual influencers – computer generated brand ambassadors programmed with their own styles and opinions – aren’t new to luxury brands in China, especially ones that are wary of the erratic behavior and hefty price tags associated with flesh-and-blood celebrity influencers. But what if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement (and the free marketing that comes with it) is no longer simply a fantasy…

Reblogged from Jing Daily

Image courtesy of WeChat/KOL/Liaobuqi Daily (了不起日报)

Categories: Articles, China, Technology

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