by Elaine YJ Lee

What is the relationship between fashion and gaming? Is there one? Last month, Nike featured League of Legends player Jian “Uzi” Zihao in their “Shut Up and ____,” campaign alongside LeBron James. UNDEFEATED created a limited-edition jersey kit for eSports team New York Excelsior last summer. While there is yet to be a first-ever official sportswear sponsorship of an eSports player or team, that day is not too far off in the future.…

Reblogged from Hypebeast

Image courtesy of Hypebeast KR/Seunghoon Jeong